Why Should Agents Still Use Print Marketing?
Even in a digital world, physical mail has advantages: it’s tangible, targeted, and often less crowded. Done well, it complements your online strategy and helps you dominate a neighborhood or niche.
What Types of Print Marketing Still Work?
The most effective print formats include:
- Just Listed / Just Sold Postcards: Proven to spark interest and build credibility
- Market Update Flyers: Show expertise with recent sales and trends
- Farm Letters: Personal notes or newsletters mailed consistently
- Open House Invitations: Great for neighbors and sphere
- Holiday Mailers: Thoughtful ways to stay in touch without selling
It’s not about the format — it’s about the frequency and relevance.
How Often Should You Mail?
Consistency is key. Agents who dominate their farm often mail:
- Once per month minimum
- Bi-weekly during active seasons
- Quarterly newsletters with high-value content
Don’t send once and expect results. Build recognition over time.
What Makes a Print Piece Effective?
Effective mail stands out by being:
- Visually Bold: Bright, clean design with hierarchy
- Locally Relevant: Include neighborhood stats, local photos, or events
- Clear CTA: Tell the reader what to do next — call, scan, visit
- Branded: Use your photo, logo, colors, and contact info consistently
Generic content gets ignored. Custom content gets noticed.
What Size or Format Works Best?
Postcards are cost-effective and easy to produce. Popular sizes include:
- 6x9" jumbo postcards for visibility
- 5.5x8.5" for EDDM (Every Door Direct Mail)
- 8.5x11" newsletters for educational pieces
Choose format based on purpose — visibility vs. information vs. relationship.
How Do You Build a Strong Mail List?
Start with:
- Your sphere (past clients, friends, family)
- Farm area (geo-targeted ZIPs or subdivisions)
- Vendor partners and allied professionals
Use a CRM or list provider to keep addresses clean and updated.
Should You Include QR Codes?
Yes — they bridge offline to online. Use QR codes to:
- Link to a home valuation page
- Send people to a landing page with listings
- Book an appointment
Make sure the landing experience is mobile-friendly and fast.
What’s the ROI of Print vs. Digital?
Print is slower but stickier. It may not generate leads instantly, but it builds brand equity. Over time, this leads to:
- Higher recognition and trust in your farm
- Increased referrals from consistent branding
- Better conversion rates from multi-channel exposure
Use print and digital together for best results.
How Do You Keep Print Costs Manageable?
To manage budget:
- Use templates to streamline design
- Batch print multiple months ahead
- Target high-likelihood segments instead of blanketing everyone
- Track ROI to adjust frequency and content
Small consistent campaigns often outperform large one-off blasts.
Should New Agents Use Print?
Yes, especially in tight-knit communities. It helps establish presence fast. Combine it with:
- Door knocking or community events
- Social media introductions
- Consistent branding across all channels
Print positions you as the local expert.
Final Thoughts
Print and mail aren’t outdated — they’re underutilized. When combined with strong branding and smart targeting, they create powerful, lasting impressions. Don’t think of it as old-school — think of it as high-touch.
Whether you’re building a farm from scratch or reinforcing your digital brand, print gives you a physical presence in your market. Show up in their mailbox, stay in their memory, and be top of mind when they’re ready to move.